The “Do-ÂÂDah Parade” is Saturday, June 8, 2013 at 11 am. The parade will travel the traditional Do-Dah parade route (Lovell, Park, Michigan, Portage, back to Lovell), starting at the corner of Jasper and Lovell Street.
The Do-Dah Parade started in 1981, when WKMI organizers designed the parade as a way for companies and organizations to provide unique entertainment through a parody. It was patterned after the Pasadena, California Parade called Doo Dah. The purpose remains the same – create the unstructured and totally goofy parade. Maybe a better word would be a zooy outrageous costume parade. Each year, participants are challenged to reinvigorate the meaning of “Do-ÂÂDah” (a parody based on a spoof or a satire of a person, place, event or thing). Yes, it’s a challenge to be creative.
We get it. But, when you do – it will make your group be remembered. Plus, our parade needs to be stepped up a bit.
There are a few new twists this year:
1. This weekend is called the June Jubilee weekend (combining our traditional and most favorite events we called “Super Saturday” for so long). In celebration of this new weekend branding, this year your parade participation an be in celebration of the June Jubilee. It could be an artistic celebration with a parody. Creativity is an art. We might even have a Queen of Do-ÂÂDah be our Parade Marsha. Watch for tryâ€ÂÂÂouts in case you know a person who could be queen.
2. Because we are serious about this being about parodies, silliness, raucous costuming, and art – ONLY 10% of your unit can promote your organization. Please note, we have the parade constabularies who will check your units before you hit the streets.
3. The parade application fee was increased to $50. In the past, the Do-Dah Parade has lost about $3,000 every year and this increase will help close the gap. If you would like to have your company be a sponsor and gain advertising exposure – we would love to send you a proposal.